Have you ever typed a query or a question on search engines like Google and Yahoo? Do you know what comes next when you type a keyword or search for a particular thing or concept? Well, you see a display screen that brings you answers to your queries in the form of featured snippets, blogs, YouTube video links, and graphics. The display that you get to see a result of your search is known as a Search Engine Results Pages.
These pages are the information window that opens when you tap on the search bar or type a command regarding a particular information jukebox. However, online businesses are in a constant fight to appear among these search pages to get seen and heard by the target online audience.
What is SERP?
SERP stands for Search Engine Results Pages, and these pages help users connect with the source of information they are looking for. They are a structured Google response to your queries, or the concerns you ask search engines help you with. They include two versions of information and they are
Organic Searches: These search results are the organic efforts of businesses and websites following the updated algorithm of Search Engine Optimization.
Paid Search Results: It is a form of information for which business owners or users spend some bucks for Google paid ads for higher visibility or top search result ranking.
The purpose of SERP is to crawl all the relevant content sources and present them infront of you to make it easy for you to access. However, the SERP consists of the following sourcing of information
Relevant list of title tags and web pages
Meta Description of the web page
Precise snippet of the query or concern
URLs of listed web pages
Images, and relevant graphics
PPA question list for personalized sharing
How Does it Work?
The SERPs are the complex and constant flux results of search engines like Google, Bing, and Yahoo. It happens in a fraction of a second, as the search engines go for content relevance and quality. And if a web page clears both these checkpoints, it becomes a part of the search results in a few seconds.
If you are curious to know, how it works, here is a simple guide that you can read to know the process behind the complex working of search result pages
Crawling
The process starts with crawling, where Search Engines like Google, Yahoo, Bing, and others use bots and spiders for automated crawling. These bots target the most relevant web pages, and follow the links page by page to find out if the information they hold is what the user searching for.
Indexing
The second step of this process is indexing, where the search engine finds the indexed content library. It is a library that holds authentic, original, and high-quality content in the form of texts, images, or videos. If the text or the graphics hold the right keyword, turtles, meta descriptions, or follow the updated algorithm, they become a part of the massive database of content library known as indexing.
Ranking
The last thing of this process is to meet the Search Algorithm, and if it happens organically, the process of Search Result Pages gets completed. Some of the ranking criteria are content relevance, higher quality, user-friendliness, and website authority. If the content is meeting all these criteria, the chances of organic ranking increases.
If all these elements are a part of the content, the search engines refer the web pages to Search Engine Result Pages for ultimate visibility.
In a nutshell, the SERP works to help web pages find their place in the search engine ranking for visibility and website traffic. So, if the keyword, content quality, and engagement metrics are upto the mark, you receive 71% clicks while being on the first page of SERPs.
If you need more information, then contact Izla Technologies.