Search Engine Optimization and its role in organic digital marketing is what creates a buzz in the market. There are discussions regarding creating engaging content and focusing on On-Page SEO to increase visibility, or to boost its ranking among Search Engine Result Pages(SERPs).
But what is On-Page SEO and what role it plays to improve website traffic and visibility? Well, to get the answer keep reading.
What is On-Page SEO?
Search Engine Optimization is a marketing tool that helps you align your website according to changing search engine algorithms. It targets different aspects of the website like its crawlability, its indexing, user-friendliness, and visibility among search engines. For this purpose, it works in multiple aspects where On-Page SEO is the one that focuses on website structure.
It is an SEO strategy where, SEO experts work on the visual aspects of the website, including its design, content, and images. The purpose of this SEO category is to align your website content to user intent and demand. In other words, it is an optimization process that improves website visibility not only among search engine results but also among competitors that share the niche or business category.
The two major focuses of On-Page SEO Services are
- Website Content
- HTML Website Source Code
If they both are according to user intent, or updated following latest search engine algorithm, it means the website is performing well visually.
Key Elements of On-Page SEO
The On-Page Search Engine Optimization is a category of SEO that deals with the optimization of website structure. Some of the key factors of On-Page SEO that experts pay attention to are
- Content Quality and Intent: Content quality deals with content originality and relevance, and if the SEO experts ensure both requirements, it optimizes the website for organic traffic. However, the content quality improves with the right integration of keywords, and by dividing the content into headings and subheadings for improving reader-friendliness.
- Meta Descriptions and Titles: Write compelling and unique meta titles and descriptions with the perfect integration of keywords to get click-through rates. For the meta title the character count is between 55-70 and for meta description, it exceeds 145-160 characters. Follow the given instructions for seamless optimization.
- Image Optimization: Image optimization improves page loading speed, and to fit the criteria it is essential to upload the right file size, descriptive filenames, and alt text.
- Header Tags: Structure content in header tags to create content hierarchy, or to engage readers with breaks and improved readability. The header tags for content organization come in the form of H1, H2, H3 ,and so on.
- Internal Linking: It is a navigational aspect of On-Page SEO where you link relevant pages of the website that helps Search Engines crack your structure for making anchor for readers.
- URL Structure: Use keywords in URL structure to help your website get seen and heard among competitors. And make them compelling with perfect keyword integration, and by avoiding lengthy characters in URLs.
Wrap Up
On-page SEO is an essential part of Search Engine Optimization, and it deals with the visual appeal of the website. The best On-Page SEO Company like Izla Technologies pays attention to the optimization of website content, and HTML source code following the latest and updated algorithms for immediate ranking response. If you want to improve your SEO strategy for more traffic and user interactions, work on the above mentioned aspects of On-Page Search Engine Optimization for measurable results.
