Have you ever imagined how after searching for one specific brand, your instagram or social media feeds get filled with similar products? Or do you know who is following your social media activity, and informs the target brands or apps? Well, it is none other than Google Analytics. It is an analytical platform that crawls through websites and app performances to help business owners get a sneak peak of their target audience.
The purpose of this platform is to revamp your marketing and Search engine optimization performance. So, for this purpose, it offers multiple analytical tools that you can use to track customer behavior or the performance of your business. For instance, Google Analytics in SEO generates reports related to help you find out the reaction of users towards a specific keyword.
What is Google Analytics?
It is a web analytical service that targets your business performance, the traffic flow, and the information related to your website visitors. It tracks their location, their interest in your business, their age group, and everything that can help you convert their visit into a successful purchase.
Moreover, Google Analytics targets and monitors two essential components of your business. One of them is Search Engine Optimization, and the other one is marketing efforts or campaign performance. In simple words, it is a performance-tracking tool that helps you find answers to the following questions
- Who is interested in your website or app?
- How users are interacting with your business?
- What is the number of website visitors?
- How many visits are converted into successful leads?
- Which browser and keyword they are using?
How to Use Google Analytics?
Google Analytics works by engaging with page tags, and by using a snippet of javascript. But how do you use it to crawl codes or the activities of your users? Here is how you can start with Google Analytics for SEO or marketing to generate reports for your business
Create Account
The first step of using Google Analytics is to create your account. For this purpose, share your credentials and get started with account building. The first step is to click on Start Measuring, drag it to the Admin option, and then complete the Create Account process. While creating an account, you have to share property details like your Business Website name, or app credentials.
Build a Data Stream
The next step after account setup is to give ownership to your property. For this purpose, choose your time zone, and your currency space for your website or business app for data stream building. There are different streams for websites and apps, and you have to choose accordingly. At this step, share your app and website URL to take the process to next step.
Install G4A Tracking Code
When you create a data stream, the platform offers a Measuring ID that either starts with G or AW. Along with measuring ID, there are instructions shared with you regarding Google tag installation. For web pages, copy-paste the javascript codes, and for CRM and Website Builders utilize the built-in integrations and plugins.
Verify the Process
After installing Google Analytics 4 Tag, it is time to manage it and verify your information. The process takes 24 hours, and once the verification is completed it gives you real-time access of Google Analytics reporting.
Conclusion
The Google Analytics tool is the reporting platform that helps you find secrets of your SEO and marketing efforts. It tracks user activity for you, like Google Analytics in SEO monitors the keyword activity, while in terms of marketing it finds out visitor behavior towards your business products or services. However, using it is simple, as it starts from creating an account, installing a Google tag, and sharing your business details for both the website and the app. At Izla Technologies, they use Google Analytics for your business to organize your SEO and marketing processes for successful sales or purchases. The idea is to make it simple for you to stay ahead of competitor with an integrated business approach online.
