There is a lot of buzz about how to make your website user-friendly with SEO practices. But did you know that Google also considers Core Web Vitals, which not only adds visual stability to your website but also makes it interactive and user-friendly?
There is a concept of page experience and Google sticks to it to make your website not only friendly but also rank higher in search results. So when you’re working on your website design, or launching it, it is essential to pay attention to web vitals.
What are Core Web Vitals?
There are three essential metrics that ensure the responsiveness and visual stability of a website. It is a set of metrics that measures the speed of your online presence and makes your website attractive while also bringing faster loading speed along with a smooth user experience.
The three essential key metrics of Core Web Vitals are:
- Largest Contentful Paint
It is a web vital that deals with the speed of which your web page it loads large content chunks. The ideal speed for LCP is less than 2.5 seconds, and if your website is offering it, it means you are on the right track. This criterion includes image loading, video loading, large chunks of content text and graphics. However, if the LCP time is about 2.6 seconds or more than four seconds, there is room for improvement.
- Cumulative Layout Shift
The next category of core web vitals is Cumulative Layout Shift, a Page Speed Insight which deals with the visual stability of the page as soon as a user clicks on it and it starts loading. It is a measure of how many elements appear in a specific time when the website loads. The ideal CLS time is 0.1 and if it is more than this for around 0.25, it means the website needs improvement.
- Interaction to Next Paint
This is the third and last category of web vitals that shows how quickly your website responds to user interactions. According to Google’s criteria, the INB should be 200 milliseconds or less for an ideal user experience. However, the speed is more than 200 ms, which means your website is not responding at high speed, and it demands some kind of error fixing.
How is it Important for SEO?
When it comes to the connection between search engine optimization and the vitals of Google, it is important to know that they are both linked. Together, they make the page experience user-friendly and also focus on the loading performance of the website, along with its responsiveness.
Here is how it helps in SEO
Adds Ranking Factor
The purpose of web vitals is to hit the official Google ranking criteria. The core web vitals were added to the SEO Ranking Factor list in 2021, and now if you want to rank higher it is essential to work on them for competitive scenarios.
Decrease Bounce Rate
If your website is taking too long to load or visual stability is missing, it bounces users back. So in this case, if you work on Web Vitals, the bounce rate decreases, and you see an organic traffic flow that eventually makes your SEO strategies work in your favour.
More Conversations
The purpose of web vitals is to enhance your website’s stability and visibility among the target audience. It helps you reach your SEO goals of more clicks and conversations with a faster loading speed and an interactive user experience.
Bottom Line
When it comes to Core Web Vitals, it is the set of metrics that includes your website’s performance, its responsiveness, and interactive interface. It is a set of requirements that Google asks for your desired SEO results. If you work on them it brings you organic traffic and more conversations.
However, if you are looking for services that can improve your web vitals, seek help from professional platforms like Izla Technologies. They offer SEO services where they adjust your web vitals for better website performance.