Do you know that a domain name is like a memory that creates a long-lasting impact? Or it is the brand image that paints a picture in the visual cortex? Well, the answer is yes. The domain name is an accumulation of words that becomes its identity or reputation in the online world.
Whether you are starting an online business, a blogging website, or a brand presence, the domain name selection is what builds your search engine visibility. So, while choosing a domain name, make sure you use the right strategies and techniques.
How to Choose a Domain Name?
The process of choosing the best domain name comes with a lot of consideration, research, and thought. It is like choosing your identity with which people will find you in a crowded competitor market. There are different questions to answer when you are choosing a domain name like
- How would your name sound?
- Is it easy for users?
- Is it in sync with your business?
If the name justifies all the questionable pops, it means you are doing a great job. However, here is a small guide and tips for domain names to follow
Select a Short Name
When it comes to domain names they technically stretch over with additional things. So instead of choosing a long name that is difficult to remember it is better to keep your domain short. A short name is not only easy to pronounce or remember but also less likely to be misspelled.
Moreover, an ideal domain name should have 12 characters or two or three words in it. In other words, two syllables are good to roll off the tongue effortlessly and also spread faster from word of mouth.
Incorporate Keywords
The best thing you can do for choosing a domain name is to adjust the keywords in the name. The keywords could be related to your business or services that you offer to make ranking a piece of cake. Also, when you use relevant keywords, it makes sense to your customers and improves your website traffic with search engine crawling.
However, when you feature a primary keyword in your domain name it becomes easy for visitors to remember your product or business as compared to competitors.
Avoid Using Hyphens
Another strategy for choosing a domain name is to consider user-friendly techniques. According to the changing algorithm and the SEO techniques the use of breaks into the domain name creates confusion. So, choose a two or three-word name without abbreviations, hyphens, numbers, or numerical elements.
Also, it increases the chances of misspellings as the addition of hyphens and numbers makes users switch between the numeric keyboard and the alphabet portion.
Add Location
If you want to keep your domain name specific to your location, adding location is the best idea. When you target your area it not only brings you potential visitors but also helps you reach the local search results.
Also, it helps you introduce yourself as a local business and give customers another reason to trust you. So, instead of going global, go for a location-specific domain name to demonstrate your commitment to your local buyers.
Pick Right Extension
The last thing to keep in mind by choosing a domain name is to end it with the right extension. There are multiple domain extension options in the form of .com, .net, or .org. In addition, there are some other local extensions available in the market so make sure you make the right choice.
Moreover, choose the one that matches your brand or your potential buyer’s comfort. It not only improves your visitor traffic but also helps search engines rank your website.
Final Thoughts
The process of choosing a domain name comes with a lot of responsibility and consideration. It requires research, technical knowledge, and a clear understanding of your target audience. To avoid any plunder you can follow the above-mentioned guide or can seek help from Izla Technologies for choosing a domain name. They offer domain name and hosting services at an affordable budget. Also, have a pool of professionals including SEO experts, digital marketing specialists, and website builders to help you with the process.
