What is SEO? It’s a big question for a non-technical person. Let’s try to understand this concept of SEO. When you search for something on Google or any other search engine, a list of things pops up on your screen including articles, images, YouTube videos and some other graphics. Have you ever imagined how it happens, or how within in-second fractions you get access to the content, or the solutions?
If you have still not figured out, or you are baffled with the fact that what is making it possible, this article is for you. It is a journey of knowing about SEO, and how this search engine is helping users with their problems. As the name suggests, SEO is Search Engine Optimization, where the engines crawl through the available data, and enable you among the top search rankings.
But is it just the ranking, or there is something else associated with SEO?
Well, it is a modern-day content marketing tool that chooses organic advertisement paths and makes you visible on search engines in an appealing manner. For instance, if you type a query like Top 5 Popular Makeup Brands, a fight of fleeting moments happens behind the curtains. This fight is at the end of search engines, and they crawl data related to the statement and list it down for users.
Now, who is at the top or who is at the end of search results, is where SEO plays its part. It is one of the users that searches and optimizes content for you based on quality, precision, and content accuracy.
What is SEO?
SEO also known as Search Engine Optimization is the organic version of content marketing that creates brand awareness, website visibility and mobile fast indexing. It is an optimization process, where the search engines go through your content, make it user-friendly, and help readers find it on the go.
In other words, it is an organic content marketing tool that improves your content ranking or boosts its reach to help users find you among the competitor crowd. It pays attention to the website’s presence and its online visibility. And while it is paying attention, it adds elements to your content that make it visible, and easy to access. So, if you are thinking about the organic growth of your business on digital platforms, Search Engine Optimization is the tool to crack.
According to recent research, Google a search engine with flooded traffic earns around 3.5 Billion searches by the end of the day. And guess what is making it possible?
The answer is SEO, the best optimization tool in the digital world that revamps your online presence. It improves your website visibility and brings organic traffic in the form of unlimited searches. It consists of four pillars, and they are well-rounded while working on a particular SEO strategy
- On-Page SEO: It is an SEO element that deals with optimization of the website, and its content.
- Off-Page SEO: Process of linking other websites with your business website to enhance or boost its reputation.
- Technical SEO: Deals with technical issues of the website to improve visibility or enhance its overall performance.
- Keyword Research: Targeted words, or business terms that bring traffic to your website.
All the SEO strategies revolve around these four pillars, and with their help of, SEO specialists make your website appealing, user-friendly and visible to the target audience. But how this is happening, or what is the SEO Strategy in Digital Marketing that is making all this happen? For answers, proceed with reading!
How Does SEO Work?
Search Engine Optimization is a step-by-step process of making your website visible to your target audience. It somehow is linked with Google and other search engines algorithm, like what is in trend, what kind of SEO strategies are in demand, or what kind of content practices can make you seen and heard. So, from being found, crawled, indexed, and surfaced in Search Results, the optimization process is itself a process.
Here is how this story begins
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Search Engine Crawling
The first thing that search engine optimization deals with is crawling. It is the initial phase of optimization, where the Google bots or spiders get active, crawl through the new web pages, and find out information details. The process of crawling is conducted by automated bots, and they follow hyperlinks to find budding or newly launched web pages. The idea is to periodically explore multiple web pages, and find out if new content changes are added, or if there are any recent updates on the available data.
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Indexing Process
The next step of search engine optimization is the indexing ritual. The term indexing represents the digital footprints or the process of presenting your content for ranking. There are different criteria for ranking and they include
- Content Originality: If the content lacks originality, or there is any signs of duplicate information, indexing gets rejected.
- High-Quality Information: From images to words and graphics, everything should be high-quality and compelling. Indexing is impossible with spammy or low-volume content.
- Absence of Inbound Links: If the content including the blog, or graphics is associated with inbound links, indexing becomes impossible.
However, if you take care of all the above-mentioned things, indexing becomes breezy. Also, your Index Coverage Reports get accepted by Google and other search engines, and it takes the process to the next step, the ranking part.
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Ranking Milestone
The last step of Search Engine Optimization is the ranking process. If you use the Best SEO Marketing Strategy, ranking is something that you achieve effortlessly. The process of ranking starts when your website gets crawled or indexed, so once you have cleared these two stages, it is time to cross the 200 ranking signals.
For this purpose, here are some of the signals that must turn on green to appear in the top search results
- Keyword and Meta Title Optimization: Presence of a keyword and a synonym in the Meta title makes optimization simple.
- Backlinks: For effortless ranking quality and quantity of backlinks are essential.
- Website Speed: If your website’s loading speed is upto the mark, or is according to search engine’s demands, nothing to worry about ranking.
- Mobile-Friendliness: The element of mobile-friendliness is the essential criterion for website ranking, so search engine optimization ensures it.
- Content Relevance: If the content is fulfilling the user’s intent, or is precise and clear, ranking is not a problem.
These are some essential criteria of website ranking, and the process of Search Engine Optimization clears all these checkpoints to improve your website traffic or to position it among the top Google or other search engine results.
Bottom Line
We all know that the Digital world is crowded with websites, online businesses and platforms. In this fierce competition, there are organic marketing tools like SEO that help people create and build their online presence. So, to understand the concept of SEO, and how it is helping you appear your business in search results, it is essential to have a basic understanding. It is a process of optimization that makes your website user-friendly, and appealing and the one that attracts traffic. It works on three principles and they include crawling indexing and ranking. So, by any chance, if you are looking for a platform that offers SEO services, or is there to boost your online traffic with organic marketing, Izla Technologies is the one. It offers affordable SEO service packages with result-driven outcomes.