Google has pushed a core ranking algorithm update throughout the weekend. Did you notice ranking changes with your sites?
John Mueller and Gary Illyes of Google have confirmed on blogging site Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update.
On Friday, I noticed early signs of an update, and after that, over the weekend, I called this a “huge update.” I asked Google for confirmation, and on Twitter they confirmed it was a core ranking algorithm update.
Google hardly confirms core algorithm updates. They did confirm one back in May 2015 for us, however it is uncommon that they confirm these. So it is a major thing for Google to go on record that this update webmasters were seeing was related to the core update.
Webmasters are still waiting for the Penguin update that was delayed and expected to be pushed sometime during this month. So there was a lot of confusion, with webmasters and SEOs thinking this update was Penguin-related.
But the signs did not point to Penguin; it seemed more core search- or Panda-related. Now we know it was core search, and potentially also Panda, which is now baked into the core search algorithm. More on that in some minutes over here.