Google Describe What It Means To Be Part Of The “Core” Algorithm

To be core, the algorithm needs to be consistent enough to run by itself without much worry that it won’t work right.

A week ago’s news that Panda is part of Google’s core ranking algorithm has gotten SEOs buzzing about what precisely being part of the core algorithm means. Presently, Google has shared some more info about that, saying that the algorithm is consistent enough to not require numerous changes in the future and can run with less hand-holding.

In a Q&A with Google’s Andrey Lipattsev, he spends a great amount of time clarifying the confusion around what it means to be part of the “core” algorithm, furthermore why it is difficult to sometimes define a Google update.

The video starts at around 8 minutes in, where Andrey Lipattsev, a search quality senior strategist at Google, said with respect to what core means:

It is less about the functionality, which means it perhaps doesn’t change that much over time, and it is more about how we perceive it, in the context of the algorithm. Do we still think this is an experimental thing, it is running for some time and we are not sure how long it will last? Or is it like PageRank, it is part of it, it will always be there, at least in the foreseeable future and then perhaps call it in certain context part of the core algorithm.

 

He likewise cites how Gary Illyes from Google tried to describe it on Google+ with this analogy:

 

I think this is truly the worst takeaway of the past couple of days, but imagine an engine of a car. It utilized to be that there was no starter (https://en.wikipedia.org/wiki/Starter_[engine]), the driver had to go in front of the car and use couple of tool to start the engine. Today we have starters in any petrol engine, it’s integrated. It became more convenient, but basically nothing changed.

For a user or even a webmaster it ought not matter at all which components live where, it’s truly irrelevant, and that’s why I think people should concentrate on these “interesting” things less.

 

Andrey Lipattsev clarifies that Gary meant here that Panda is now part of the core ranking algorithm, and it means they don’t need to know how it runs any more. It’s been tested, it works, and it can now run by itself without much worry.

Ammon Johns, in the hangout, then said, “Once they forgot how it works, it is core?” To which Andrey Lipattsev replied, “That is percisely right.”

Here is the video embed at the start time so you can listen for yourself:

 

This Article originally published on Search Engine Land

Content Marketing Tips for B2B Organizations

B2B companies face distinctive challenges than B2C companies. From which stages you target in the funnel to how you measure your achievement to the team you end up selling to, content marketing can be a horse of a different color when you are business-to-business. In this articles we give you tips for successful content marketing when you are a B2B.

Content Marketing Tips for B2B Organizations

Let’s start with the funnel.

Let's start with the funnel.

The B2B funnel is extremely similar to a B2C funnel. In fact, marketing funnels in general work like this. People become aware of a product. They have some consideration for whether it’s something they might really want to purchase. They do some type of comparison against different solutions. They decide to change or not. Then there’s a retention element. Retention element is less valid in a lot of B2C fields, particularly eCommerce one time buys. It’s generally more valid in the B2B world.

Target the correct stages of the marketing funnel

I think one issue that we have in B2B marketing is a lot of times we target the wrong part of the funnel. This is actually very common. In B2C, typically things that hit on one of these hit on a lot of them. The same things that create awareness about a brand or a product also help with conversion, additionally might help with comparison because of brand affinity, and also might help with retention and consideration. It’s less valid in B2B, not to say not valid at all, but less valid. So I think one of the jobs that we have is to look inside our funnel and then recognize which part needs help versus which part works fine.

Another thing that is extremely important here: For the majority of your content, don’t try to target it at more than let’s say two of these stages. I may say, “Hey, I’ve got a piece of content that I think can work truly well for consideration and awareness.” Or it’s much further down the funnel. It’s for people who already know us and are already considering us. It’s truly about conversion and comparison or about retention and conversion. That’s fine. I think when you get into difficulties is when you say, “Hey, you know what, this is going to help throughout the funnel — conversion, consideration, and awareness.” Well, that tends not to be the case. That’s not to say it can never happen.

Actually design your content for parts of the funnel that need it

Try to pick. When you’re creating your content, when you’re creating the strategy for why you’re going to produce a specific piece, decide what it’s going to help with. Point it at the area of the funnel that is in most need of help.

Let me give you a speedy example here. There’s a company called PivotDesk. They’re a fellow at Foundry company. PivotDesk does something truly cool. They help small businesses — in particular a lot of startups and early stage companies — but plenty of regular small businesses, to find office space. They are extremely business-to-business. They are talking to landlords and they are talking to small businesses.

They have a awesome funnel, but they decide that they need more awareness, which is great. Good job PivotDesk identifying which part of the funnel is the issue. If you’ve seen that lots of people who are already aware of you and visiting you are converting and getting through this part of the funnel, then you don’t need to concentrate your content efforts there, or maybe less of them. We could think about potentially saying, “Hey, let’s say that awareness is our issue. Awareness to whom? Is it awareness to small businesses or is it awareness to the landlords?” Again, two distinct audiences. In this case, awareness to the landlords perhaps is the issue.

I’m making these up. I don’t really know if PivotDesk has these issues. If that’s the case, maybe what we want is an interactive tool that is essentially part comparison and part survey, benchmarking metrics, that a landlord can go in and say, “My space is in Seattle. I have this much square footage of AAA space, and the current price is $31 per square foot triple net,” and there’s the average me versus what the rest of the Seattle market looks like. Fascinating, I am undercharging or I am overcharging, or I have less square footage than most folks have, or I’m missing these facilities or whatever it is. That could work potentially extremely well for this stage of the funnel.

This is the procedure that I’d urge you to use when you are doing that B2B content strategy. Target the correct section of the funnel. Make sure it’s targeted to the right audience, and then come up with a piece of content that’s going to move the needle in the correct place.

When you are measuring success in B2B, it is really different than B2C. A lot of the time unfortunately the metric by which you will be judged upon is number of leads made. B2B tends to be very leads-driven. There are a couple of people who are in B2B who are also self-service, like Moz is. But for the wide majority, it’s leads for the sales people to follow up on.

Because of that, the classic metrics, like how many social shares you got across various networks and how much visibility and raw traffic and engagement and those sorts of things tend to be less important than quantity of leads generated. This is truly tough when you get into these areas of the funnel that are not the conversion point. If I’m trying to create raw awareness among my audience, I can truly get misjudged if my boss, my team, or my client is just looking at the leads.

What I ask you again to do is to take note of what you are trying to enhance and apply the right metrics to it. Don’t simply take the same metrics that are used for obviously B2C and don’t take the same metrics that are judged on conversion for awareness or retention for conversion. This is fundamentally important, or you are going to focus on the wrong parts of the solution you are trying to create.

The overwhelming majority of B2B transactions don’t just have a single buyer.

In B2C, it’s truly simple. I’m selling blue jeans. I’m selling them to a customer. That consumer tends to be the only individual who’s in on the consideration. Maybe their partner is also thinking about it. For the wide majority it’s simply that one person I’m selling to.

That’s not the case in B2B, not at all.

BtoB transactions

Generally the person who ends up purchasing, who you interact with, who your salesman reaches out to and has the conversation, that person is only one link in the chain of individuals included from a corporate ecosystem in who makes the buying choice. For that reason, many times content marketing that reaches this person does a good job of reaching that buyer but does a horrible job of reaching their manager or the CFO and the HR person who are all included in these decisions as well might be less successful.

This is the reason we need an overlapping persona analysis when we do our content. It’s additionally why, when we are thinking about the funnel, we can’t think about it without regard for which target is in which stage of the purchasing process. It could be that your buyer is all the way down here, but you have no assets, no content that’s going to help convince a CFO and an HR person up here that they should even put you in the consideration set, because you have no comparison against what are their different options and why do you help them save money and those sorts of things.

Be careful with this. Target your content to not just your buyer but different folks too, particularly if your sales folks are giving you feedback that that’s where they’re getting stymied.

With B2B, it tends to be the case that you can be much more aggressive with forms of re-targeting and re-marketing. That means paid content. That means amplification. It means spending dollars to promote the content that you’ve created. The reason that you can do this as opposed to a lot of B2C is because it tends to be the case that your client lifetime value is way higher. B2B transactions, we’re talking about normally many hundreds, if not many thousands or tens of thousands or even hundreds of thousands of dollars per converted client.

Cost of Customer Acquisition (CAC)

What you want to be looking at is not just the lifetime value but also the current price of client acquisition, or CAC, as it’s called. There’s a ratio that a lot of folks look at in B2B, which is the CAC to CLTV ratio, essentially how much does it price us to get a new client versus how much value does that client provide. B2C folks look at this as well, but B2B folks tend to be obsessed with it.

Cost of Customer Acquisition (CAC)

When I see the ratio is high or the CAC itself is low in comparison, this is, well, $450 to acquire a client versus $3,780 CLTV, that’s like a 9 to 1 ratio, something like that. I have a lot of room to boost that. I could likely boost that. I could more than double it, and I’d still be fine with a 4-to-1 ratio or even a 3-to-1 ratio. I might consider spending a tremendous amount more money to get a client. If I can see through my funnel that I’m measuring to see how content performs as it pushes individuals down this funnel and gets them to conversion, if I can see that for each 1,000 views or 10,000 views I’m getting a client converting, well then I can go and I can amplify through paid channels, through re-marketing and re-targeting.

I can pay a lot of money to go push that content to more people and to more places. I can likely do things that I would almost never normally do, like even buy paid search ads against a keyword that is extremely content-focused, not extremely conversion-focused, that lives up here in the funnel and I can still have success. This is something that very couple B2B marketers are doing but some very successful ones are.

Last thing that I’ll cover here, most B2B content does this… I don’t know. It’s like each B2B marketer reads from the same playbook. Look, I go through this procedure a lot because I’m interested in a lot of B2B content since Moz is a business that I’m trying to grow.

What happens is that the content exposes each little for free. I might hear about something and go, “Oh yeah, I am interested in the average lifetime value of self-service, software as a service companies.” That sounds super boring and corporate. I’m deeply interested in it. It truly affects Moz’s metrics.

I might go look, and then I see I can’t truly tell what’s in here, what’s behind the wall. You’re not showing me all that much.

There’s supposedly this incredible content, but I don’t see anything there.

incredible content,

Then it asks me for too much in order to get access.

Then it asks me for too much in order to get access.

If you fill out all these 10 diverse form fields about your position at the company, and how much revenue you have, and how many employees you had, and what was your growth rate last year, and which other products in this field have you considered and so on, man, geez, I feel like I just had to sign a lease agreement in order to get a piece of content.

Then, that content is not website accessible.

Then, that content is not website accessible.

I have to download it, which is madly frustrating if I’m on one of these. It sucks. It’s a horrible experience on mobile. It’s even a bad experience on desktop. I don’t want to have to download something and open it back up. That makes it less shareable. It’s too hard for me to amplify that content if I’m interested in it. When I want to share it with different people I have to tell them, “Hey, you’ve got to go to this download link.”

What happens? I’ll tell you what happens. Each single time I download it and then I attach it in an email and I send it to each relevant person at Moz, that B2B company that made it just gets one email address, and I unsubscribe from their list.

Insanity.

Insanity

Insanity.

If you can, fix this procedure by making your content web accessible, making it so that you’re providing more of a teaser right on the page here so that more people are likely to go through here. Ask for as little information as you likely can. You can get more later. You can learn a lot about somebody once you have only one piece of information, their correct email address. If you have that, you can learn a tremendous amount about them. You don’t need this. You’ve got tools like FullContact, where you can use the API plugin and email address and they’ll give you all kinds of persona-type data about that person. You can go then research the company and get all the facts. Lots of stuff to do.

Then the last thing that I find that’s strangely frustrating — I don’t know why I’m frustrated about it, but you should be frustrated about it if you’re a B2B marketer — is you don’t reuse the audience for future content amplification. If you know that I downloaded this piece of content, I think it is perfectly alright to follow up with a personal message the next time you produce a piece of content like this and say, “Hey, we redid it and here it is again.” That’s not that difficult. Hopefully, you haven’t auto-subscribed me to an email newsletter and I’m getting lots of pieces of content that I care nothing about. What’s far better is if you tell me, “Hey, we redid this piece,” or, “Since you liked this piece, you’ll likely be very interested in this other piece.” That’s going to work truly well.

You can also do RLSA with this for more paid amplification. I can take a list of emails of all the individuals who’ve downloaded this, upload it to Facebook, upload it to Google, and then have this content accessible via these paid formats so that I’m bidding in Google and I’m showing the ads to individuals on Facebook or Twitter or LinkedIn, all that sort of stuff.

All right, everybody, hope you B2B marketers out there are doing a few awesome stuff with your content in the near future.

This Article originally published on Moz

Bing Ads Updates Keyword Planner With Impression Share Comparisons And Many More

Version 2 of the keyword planning tool is now accessible in all US Bing Ads accounts.

bing-ads-keyword-planner

An update to Bing Ads Keyword Planner is out, boasting 4 new features: more competitive insights and customizable, benchmarking ad group and keyword bids, another new source for keyword recommendations and time range customization up to 24 months for keyword search volume.

You can now include your landing page URL into the tool, and Keyword Planner will generate suggested keywords based on the page content.

A new helpful update is that the tool can now look back similar as 24 months, instead of only 12 months, to provide a better view of seasonal keywords and trends that are particularly hot during specific times of the year.

There are a couple of new competitor impression share insights also:

With the Compare to Competitor Domains insights, you can see your account’s relative ad impression share for keywords recommended in the planner and compare your impression share to competitor domains. This will assistance you find opportunities to include high-volume keywords where your impression share is comparatively low. You’ll be able to analyze average monthly search volume, competitive benchmarks (low, medium, high), suggested bid and your ad impression share.

The Compare to Market Leader Domains view demonstrates to you a side-by-side comparison of your average ad impression share against the average share of the top 5 market leaders for a set of keyword recommendations.

At least, you can now change the bids at the ad group and keyword levels to see how the traffic estimates change based on lower or higher Max CPCs. If you want to adjust all of your bids by the same percentage, you can only click on that percentage right in the weekly estimates graph.

bing-ads-keyword-planner

The updates to Keyword Planner are now live in the US. Once you sign in, you’ll discover Keyword Planner under the Tools tab in your account.

Correction: This article originally stated the updates were in place in all markets. They are live in the US only.

Google Had A Major Core Ranking Algorithm Update

Google has pushed a core ranking algorithm update throughout the weekend. Did you notice ranking changes with your sites?

John Mueller and Gary Illyes of Google have confirmed on blogging site Twitter that what webmasters were seeing over the weekend was not the Penguin update we are expecting, but rather a core ranking algorithm update.

On Friday, I noticed early signs of an update, and after that, over the weekend, I called this a “huge update.” I asked Google for confirmation, and on Twitter they confirmed it was a core ranking algorithm update.

Google hardly confirms core algorithm updates. They did confirm one back in May 2015 for us, however it is uncommon that they confirm these. So it is a major thing for Google to go on record that this update webmasters were seeing was related to the core update.

Webmasters are still waiting for the Penguin update that was delayed and expected to be pushed sometime during this month. So there was a lot of confusion, with webmasters and SEOs thinking this update was Penguin-related.

But the signs did not point to Penguin; it seemed more core search- or Panda-related. Now we know it was core search, and potentially also Panda, which is now baked into the core search algorithm. More on that in some minutes over here.

How to Revolutionize Your SEO in 2016?

New Year is around the corner and all of the web developers and optimizers do have one thing in their mind that how to improve or revolutionize the SEO in 2016. As we know that SEO is something that is every changing and work for long term if you have chosen the right policies and strategies but with the passage of time you have to keep them updates as well. As per to the field the New Year is coming with a lot of challenges for the optimizers and the web developers. Along with the competitors the audience and users are now demanding so much stuff by the web masters and the optimizers. In addition to that the search engines are also making a lot of new reforms to the spiders and bots as well. So, it is good to do some kind of little and common work in order to keep the SEO for the site updated and improved to enjoy even improved level in the coming year.

Review Strategies

It is the rule of SEO that you always keep an eye on the strategies and tools that you are using for your search engine optimization. If you want to bring some of the fruitful changes in your optimization process then make sure that you will review your strategies and try to find out what kind of impression all of these strategies are bringing for you site and what are the outcomes you are getting form them. This will help you to formulate some other strategies as well and you can simply get the stronger points from them and then move ahead for the next.

Check Out New Tools

There are a number of new tools for SEO in 2016 are about to come and on the way as the optimizers are evaluating something new always but for the new year they are about to release some of exclusive things. So, it will be good if you simply take a look over there and check them out on time so you will get one of the trend setters and by using them you could simply stabilize your position among all other sites online.

Analyze Performance

If you have an idea about the performance of your site only then you can take a next big step for that. So, it is good to know that where you were standing in the previous year and by the end of the year what have you got on your account. This will help you to determine what is next for you to achieve.

Get New Goals

If you do not have any goals for SEO in 2016 then it will be a waste for you. Without any goal you cannot do anything good in your life and it is a fact for sure. So, it is important that you should decide for the coming year what are the things that you need to achieve and then go for them?

Benefits of Hiring SEO Agency

Hiring the right SEO agency will bring your business website to the next level of digital marketing. Get more business & make more money! So get our services.

SEO has many benefits in the online marketing instead majority of the business runs at the behalf of search engine optimization. SEO services for Jersey City NJ also provide you with the best online services that help you to increase the optimization of websites. Online marketing is the most trending business nowadays and SEO has taken the position of its backbone in quite a short time. To maintain the position of this backbone, there are many tricks and term been created and produced by us for your benefit. Almost all of us have expectations from our business and these expectations come out true through the SEO in the online business.

Targeting the audience:

Izla technologies know how to handle the heart of people to beat in rhythm with your website. We know very well how to lower the beats and when to take them high in order to target the audience for your website. Our tricks, tips, and methods have made us the leading company for the search engine optimization. You can hire our services without any tension and worries because we are expertise of our field and also help you a lot by giving the relative advice to compete your rivals. Never underestimate your rival and bring the best against us. For this purpose, we can help you out by creating new pathways to follow the business community. Many people just claim to be best, but we are the one that prove to be so without any doubt. You can have a test assignment with us and we will prove that we work with the new ways and methodology for bringing about the revolution in the world of online marketing.

Informative content:

Content holds the main position in the ranking of any website. If the content of the website will be good, informative, simple and proficient the audience to that market will increase ultimately. Whereas the website with the poor content or plagiarized one will result in the low audience for the website. Thus, SEO Service for Jersey City NJ is available right there for you so that you can put the informative and new content in your website that will attract the audience and viewer to have a complete look at your website and then visit it again and again to acknowledge themselves. Therefore, always come there whenever you want the new and good content for your website on any topic as we have the most brilliant and creative writers that create the mesmerizing word content for people, attract them and then leave them in love with the website.

SEO Service for Jersey City NJ is the perfect place for those people who want to get the most up to date, and good SEO services for their website. The more creative SEO will be the higher ranked the website will be. So do not ignore the perfect SEO services for your website and hire us for offering you the satisfactory services for all of you.

Hiring the right SEO agency will bring your business website to the next level of digital marketing. Get more business & making more money! So get our services.

 

Make Your Site Visible To Search Engines

Allow Search Engines to Find Your Site; every website owner needs to make sure their website is visible to search engines. We are leading company here.

SEO services are as important for the internet marketing as the backbone for our body. Search engine optimization does wonders in building the ranking of your website. Izla Technologies is an SEO agency Clifton NJ that stands among all those agencies that have the best website SEO services and know very well to deal with their work in a professional and devoted way. What we provide is:

Creation of unique keywords:

We deal with the creation of all those kinds of keywords that can help a lot for the highest ranking of the website. The keyword plays the main role for establishing a strong website that snatches the audience of all other websites. The easy and common a keyword is, the more audience will try this and attract towards the website. That is why we have the expert keyword producers that will create such keywords for your website that will target the main audience of the online business marketing.

Hyperlink and Meta tags:

The hyperlinks and the Meta tags are what that have a very important place for the website success. You need to put the authenticated hyperlinks and meta tags so that the audience must not get confused or blurred about them and a majority of customers of your website remain intact with your website in a satisfied way. The satisfaction of the customer is the guarantee for the success of a website by Izla Technologies.

The development of content:

The content of a website decides the audience for the website. The more good the content is, the best audience would be there at your website. Informative and original content is important for your website. SEO Agency Clifton, NJ has the writers that produce the most interesting and informative content that is completely new and its productivity depends upon the brains of a writer, not upon the already written words on the other websites. The repeated content will break the audience as they will get bored and will never be able to understand the meaning of the content written. So, a well-written content is also needed for the success of a website. We can help out you for the production of your required content in such a way that it will become very easy for you to deliver in the brains of your audience and customers what you want to say them.

Keep it up to date:

As there is day to day changes in the technological devices and the websites available on the internet for the online marketing also need to keep them in pace with these changes. Those websites who keep themselves stuck to old things never get succeeded. SEO Agency Clifton NJ knows how to keep your website up to date in all the way round the clock. We are always in touch with the changes coming in every hour and keep ourselves well aware and acknowledged of these changes. Therefore, you never need to get worried and contact us for keeping your website top ranked and its content up to date at any time.

Google Updates: Next Penguin Update Should Happen By End Of 2015

Google’s new real time Penguin algorithm, version 4.0, will probably be released by the end of year 2015.

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next 2 months.

Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since just November and December remain in 2015, we have to suppose this release will happen within the next 2 months.

We can as well expect the next release to be the real time version. That means that the algorithm will update persistently in real time. There won’t be particular release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Rather, as Google identifies spam links on a site, it may be affected by Penguin. In the meantime, when those spam links are removed and Google’s indexer picks up on that, the sites will no longer be affected by Penguin.

As news turns out on Google’s Penguin update, we will tell you.

How to Create a Successful Local SEO Strategy

Izla Technologies is a leading company for local SEO, Local SEO can deliver the most highly targeted customers to your business. But you have to do it right.

Many businesses go through a lot of difficulties while finding some of the local firms for having the website services. This mainly happens because almost all the people love to work for the international or big organizations that can add a lot to their portfolio and experience. However, they forget that the kind of experience that they can get by working for the local firms is much more than all other experiences. Izla Technologies has the ability to work for the local firms because we form a high majority of the people who work in the online marketing business at different levels.

Catering your needs:

We provide professional local SEO services Paterson NJ and know all about your needs and are busy all the time to cater your needs and do our best to fulfill them in a best way. We wish to provide you the best local services. We are well aware that the local firms form a high percentage of the firms that are working on internet in the domains of online marketing or business in different ways. We try our best to work in such a way that might become completely in collaboration with your requirements. That is why a majority of people contact us for getting the services.

Increasing the level of access:

The success of a website mainly depends upon the level of its accessibility for a common user. Izla Technologies is well aware of the methodology to keep the website accessible via different ways for the computer users. We know how to diminish the hurdles that are causing the less availability of inaccessibility of the website for the viewer. The use of internet has been increased by a large ratio in the last decade and is increasing day by day. It also increases the rate of difficulties and need of the users. So, there is the demand of solutions to the upcoming and new problems for the audience in each day.

Only the website success knows how to remove the complaints of audience instantly and how to make the website available for all round the clock. We have the ability to manage all the problems, so just come to us for any kind of service for your website. Do not try for experiences as a website that once loses its rating very scarcely gets that position again. So, directly come to us and look for the wonders for your website marketing.

Resolving the issues:

We have the ability to resolve the issues for the website. Many times we ignore a website just because of the issue that takes too much time to load. This loading issue reduces majority of the audience for the website. So, we deal with that issue in quite a good way that the loading finishes in few seconds and the users quite happily visit the website again as he has no difficulty in the uploading of website.

What is SEO

SEO is basically known as Search Engine Optimization. This is an effective process which is meant to increase the organic or natural ranking of a particular website. Those websites, which are getting enormous traffic daily, have got their SEO done on an optimum level. SEO can be taken as a lucrative therapy which turns into long term relief for the website. In the virtual world, optimization of URL holds great significance because the content matters a lot. If the content is worthy enough to shine as a cynosure, then it should not be ignored due to poor SEO.

I have got some SEO tips so it gets easier for you to recheck your content with different perspective;

1: Content is King: It is all about how you treat your content. If we believe that Content is King then you should be pretty aware that how King of an empire is treated. No doubt that you website has got outstandingly awesome design with eye catchy Intro flash animations, but that will all be wasted if the content is not worth it. It is just like that as if you welcome your guest with the VIP protocol and when he gets in, he finds that it’s not a house but a junkyard. Therefore, it is really important for your content not to be good but great. Always work for great & lucrative content and let the visitor say that “Yes, I am at the right place”.

2: Keyword Research: A thorough research of keywords really matters. The use of proper keywords plays an important role in the recognition of your content. If you have ever noticed yourself while surfing through Google, you always write few words no matter what the topic is. That is exactly where the seeds of keywords are sowed. This is how Google get to know that which topic is being searched by which keyword and bunch of which when what and how are answered in that process. That is why keyword research holds great importance and finally lets the content developer choose those keywords which get high traffic.

3:Title, Meta tags and Images: Content is not just about 2 or 4 paragraphs, It is more than that actually. Title of the content should not just be an attractive punch line but thoroughly optimized because it’s the first thing a reader goes through. Then we move on to Meta tags, these are specific words related to content and are more likely to be searched. Meta tags are actually really helpful in content recognition. About images, no doubt that right visuals have always been a great cause in enhancing the content. Visuals not only justify the content but clarify the concepts also.

4:Social Media: Social media is a great and highly beneficial source of marketing. Most probably, a casual scroll down of facebook, twitter or LinkedIn can get you a lot of regular visitors. If your title is really attractive, you can get even those visitors who never bother to seek some information through search engines. Facebook page or various related communities can be really helpful to get you enough traffic.

SEO is a time-consuming process and it takes a lot of effort also. You know what they say? Slow and steady wins the race. That is why SEO assures you long lasting results and regular traffic after few months. Therefore, keep enjoying these tips and soon I will get back to you with new and interesting topics.