Google Updates: Next Penguin Update Should Happen By End Of 2015

Google’s new real time Penguin algorithm, version 4.0, will probably be released by the end of year 2015.

We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the next 2 months.

Gary Illyes, a Google Webmaster Trends Analyst, has posted on Twitter that he expects the release to be within 2015. Since just November and December remain in 2015, we have to suppose this release will happen within the next 2 months.

We can as well expect the next release to be the real time version. That means that the algorithm will update persistently in real time. There won’t be particular release dates for the Penguin updates after Penguin 4.0 (which is the upcoming release). Rather, as Google identifies spam links on a site, it may be affected by Penguin. In the meantime, when those spam links are removed and Google’s indexer picks up on that, the sites will no longer be affected by Penguin.

As news turns out on Google’s Penguin update, we will tell you.

How to Create a Successful Local SEO Strategy

Izla Technologies is a leading company for local SEO, Local SEO can deliver the most highly targeted customers to your business. But you have to do it right.

Many businesses go through a lot of difficulties while finding some of the local firms for having the website services. This mainly happens because almost all the people love to work for the international or big organizations that can add a lot to their portfolio and experience. However, they forget that the kind of experience that they can get by working for the local firms is much more than all other experiences. Izla Technologies has the ability to work for the local firms because we form a high majority of the people who work in the online marketing business at different levels.

Catering your needs:

We provide professional local SEO services Paterson NJ and know all about your needs and are busy all the time to cater your needs and do our best to fulfill them in a best way. We wish to provide you the best local services. We are well aware that the local firms form a high percentage of the firms that are working on internet in the domains of online marketing or business in different ways. We try our best to work in such a way that might become completely in collaboration with your requirements. That is why a majority of people contact us for getting the services.

Increasing the level of access:

The success of a website mainly depends upon the level of its accessibility for a common user. Izla Technologies is well aware of the methodology to keep the website accessible via different ways for the computer users. We know how to diminish the hurdles that are causing the less availability of inaccessibility of the website for the viewer. The use of internet has been increased by a large ratio in the last decade and is increasing day by day. It also increases the rate of difficulties and need of the users. So, there is the demand of solutions to the upcoming and new problems for the audience in each day.

Only the website success knows how to remove the complaints of audience instantly and how to make the website available for all round the clock. We have the ability to manage all the problems, so just come to us for any kind of service for your website. Do not try for experiences as a website that once loses its rating very scarcely gets that position again. So, directly come to us and look for the wonders for your website marketing.

Resolving the issues:

We have the ability to resolve the issues for the website. Many times we ignore a website just because of the issue that takes too much time to load. This loading issue reduces majority of the audience for the website. So, we deal with that issue in quite a good way that the loading finishes in few seconds and the users quite happily visit the website again as he has no difficulty in the uploading of website.

What is SEO

SEO is basically known as Search Engine Optimization. This is an effective process which is meant to increase the organic or natural ranking of a particular website. Those websites, which are getting enormous traffic daily, have got their SEO done on an optimum level. SEO can be taken as a lucrative therapy which turns into long term relief for the website. In the virtual world, optimization of URL holds great significance because the content matters a lot. If the content is worthy enough to shine as a cynosure, then it should not be ignored due to poor SEO.

I have got some SEO tips so it gets easier for you to recheck your content with different perspective;

1: Content is King: It is all about how you treat your content. If we believe that Content is King then you should be pretty aware that how King of an empire is treated. No doubt that you website has got outstandingly awesome design with eye catchy Intro flash animations, but that will all be wasted if the content is not worth it. It is just like that as if you welcome your guest with the VIP protocol and when he gets in, he finds that it’s not a house but a junkyard. Therefore, it is really important for your content not to be good but great. Always work for great & lucrative content and let the visitor say that “Yes, I am at the right place”.

2: Keyword Research: A thorough research of keywords really matters. The use of proper keywords plays an important role in the recognition of your content. If you have ever noticed yourself while surfing through Google, you always write few words no matter what the topic is. That is exactly where the seeds of keywords are sowed. This is how Google get to know that which topic is being searched by which keyword and bunch of which when what and how are answered in that process. That is why keyword research holds great importance and finally lets the content developer choose those keywords which get high traffic.

3:Title, Meta tags and Images: Content is not just about 2 or 4 paragraphs, It is more than that actually. Title of the content should not just be an attractive punch line but thoroughly optimized because it’s the first thing a reader goes through. Then we move on to Meta tags, these are specific words related to content and are more likely to be searched. Meta tags are actually really helpful in content recognition. About images, no doubt that right visuals have always been a great cause in enhancing the content. Visuals not only justify the content but clarify the concepts also.

4:Social Media: Social media is a great and highly beneficial source of marketing. Most probably, a casual scroll down of facebook, twitter or LinkedIn can get you a lot of regular visitors. If your title is really attractive, you can get even those visitors who never bother to seek some information through search engines. Facebook page or various related communities can be really helpful to get you enough traffic.

SEO is a time-consuming process and it takes a lot of effort also. You know what they say? Slow and steady wins the race. That is why SEO assures you long lasting results and regular traffic after few months. Therefore, keep enjoying these tips and soon I will get back to you with new and interesting topics.

 

Importance of Google Webmaster Tool in SEO

As clearly evident from the name it is not hard to guess that what is google webmaster?  Basically google webmaster is a set of specific tools for a webmaster. It is basically a very helpful tool that enables the user to communicate with the google and adjusts accordingly various aspects that how google views your particular site. Like for example listing the external and internal links to the particular site, moreover adjusting the crawl rate at which google bot indexes your site, further it helps in checking the keywords users types to land on the site like clicking through rate for each keyword. If Google Webmaster tool is used along with Google Analytics the output is going to be different rather better – SEO Company NJ. It is easy to access the google webmaster tools data directly from google analytics, but if you are already making use of Google analytics so usage of Google Webmaster Tools becomes easier.

Starting off

In order to sign up with google Webmaster Tools, you need to create a Google Account and then you can join Google Webmaster Tool. Once you join Google Webmaster Tool, you need to go through the process of verification of your Website or the domain you own. There are various ways to identify the ownership the first one is to download an HTML file and to upload it to the root directory of your site. Another one is to add an HTML tag into the head of the home page.

  • Search appearance

There are various aspects which are included in the search appearance like making use of structured data. It is a helpful way to explain the content of your website to the search engine, if you have structured data on your site GWT has a feature that shows the type of structured data that google was able to detect. Moreover, Structured Data Markup Helper allows you to tag the data fields for events, products and much more.

  • Site links

This section allows users to view all the site links that the user has added along with statistics such as the last date it was processed and the number of pages submitted and indexed. These can be viewed by content type, meaning web, video, images and news. It even gives you the option that it quickly detects any errors that need to be fixed.

  • Crawl

This section shows the errors google bot encountered on the user’s end.  The data you get is similar to what you get when you use the spider simulator and it shows inaccessible pages, missing pages, server errors and various problems that prevented Google from correctly crawling to your site.

  • Security Issues

One main concern that every webmaster are always concern about their website security and privacy, So Google Webmaster tool can help you to identify if there is any malware, errors, hosting issues, and let you know to take substantive measures to make it correct and make your website safe and secure for browsing.

  • Google Index

In this the user can make use of removing URL from google index, in this the user can remove URLs features in webmaster tools. This can be a very powerful tool, but it is to be used with care.

The keywords section allows the user to see the theme of your site. This is similar to the search queries section that also deals with keywords but whereas the keyword section also shows a variety of keywords.

Benefits of Social media marketing

Social media sites like Facebook are presently assuming control over the web group. A developing number of Social sites have expanded their clients up to millions are as yet tallying up to the present time. Social Media is currently a piece of business promoting systems. A considerable measure of little organizations now has swung to Social Medias their weapon against their rivals. One of the reasons why little organizations are drawing in with Social Media is to accomplish a higher activity. This method needs a few center and time to achieve the intended interest group.

Promoting through Social Media gives various points of interest that are as of now demonstrated by little organizations.

Exploit the advantages of online networking!

The best favorable position that Social Media has been the attention to the business’ presence that it provides for the individuals. It just begins from a solitary post until it is spread and went on by your crowd to their companions. This so viable particularly if the person who passed it on is an influencer and a pioneer to a gathering of individuals. It will bring about an extraordinary effect to your business and would likely to adapt the exertion you applied (SEO Services NJ).

Social Media likewise gives quick results whether positive or negative. It is imperative for the business to act rapidly on the aftereffects of actualized arrangements. Being adaptable to the change of procedures is very convoluted for a business yet is a decent quality to have.

Regarding money related strength of a little business, promoting with Social Media is exceptionally moderate. Indeed, it is of minimal effort or, for the most part, is free. It can be utilized as a distinct option for lavish methods for promoting your business.

Get the advantages of Social Media today!

Another good thing in Social Media is that it is a medium of a two-path correspondence between you as the proprietor of the website (business) and the client. This permits both sides to increase accommodating data for their own advantage. In favor of the entrepreneur, it gives you the thought on the most proficient method to get hold of your planned customers. You’re ready to know the tastes and responses of your groups of onlookers. While with respect to the client, they find themselves able to tell you of their worries about your item or administration. They will feel secured in light of the fact that they realize that they can access to your administration specifically if at any point any issue happens. This will make them take an interest more in the dialog furthermore pull in individuals to respond in the event that they fill it the other way or they concur on a certain subject being talked about.

Amid the exchanges, you will have the capacity to have the chance to advance your item and disclose to them why your item or administration is justified regardless of their cash. You’ll have the capacity to reveal to them the advantages that they can have through your business. Obviously, you must do that without being meddlesome to the clients.

It is an awesome accommodation with respect to the business in light of the fact that there is a lesser expense to direct an examination or study on the pattern in the business. This additionally empowers you to take an interest in the business stadium with certainty realizing that you have the most recent apparatuses and overhauled data in your business. It is likewise conceivable to comprehend what your rivals are doing as such you can get ready for any activities they may do.

Izla Technologies SEO techniques will flourish your online business

In the recent era of technology, number of companies spends a lot of money into number of marketing campaigns. The Search Engine Optimization is more demanding than any other way of promoting your brands. It is the most beneficial one. There are many reasons that the SEO is best way of marketing. One of them is it works very efficiently.

There are number of companies that are working on this project. They help many people to advertize their products. The internet is the fastest way of reaching to thousands or millions of people. The Izla Technologies is from one of those companies that have a brilliant knowledge of promoting your products through SEO.

Basically, SEO is a deep process that is used all over the world to increase the conversion rates. It makes the website ranking better. You will be able to highlight your business through SEO and your product can easily be searchable on pages of Google.

We also deal in Web Development & Designing. You can hire us to make your websites. There are many companies in the world now who have got their websites available for the clients to observe and select. People do not find it easy to go somewhere and get knowledge about their desired products. That is why making a perfect and professional website through our help will make your marketing campaign stronger. We understand your needs and thus we fulfill your requirements in a better way.

Graphics & Vector Designing by Izla Technologies:

We also deal in graphic designing. You can hire our experts in this field. We never under estimate your demand. Our staff is highly professional and friendly. Through our experts, your business will reach at the top of the list on the internet. Your website will be seen by millions of user because of its updates and best graphic designs.

  • We use high quality keywords
  • We put your business on almost all local directories
  • We use to make high quality hyperlinks for your business
  • There is a best quality citations
  • We have also made the back links and the inbound links
  • We use to increase in prominence
  • The content we provide is always best in quality
  • Our made websites are always updated

By using the SEO services of IZLA TECHNOLOGIES, the local businesses also do not need to spend much money on this task. We always ensure that the website will be able to perform better than ever. Our company offers you a comprehensive set of services in a way that meets all of your needs. We basically offer you number of SEO plans. All of these plans have got affordable prices. You will be able to hire us easily even if you have got small business at local level. We respect our customers.

So, we are easy to accessible, affordable and highly modernized with technologies. Never waste your time on other types of marketing strategies and hire one of our expert services for your business.

Mobile Marketing attracts more customers

Huge organizations have done every one of us an extraordinary support. They have tried what works and what does not work in the region of mobile marketing. Here is a brief review of three key ways your business can go versatile.

Enormous organizations have utilized these ways effectively and you can also.

1:  Responsive sites

It is astonishing that many organizations have tended to the issue with how their website looks on a  smartphone. I trust that near 100% of little business sites on smartphones are hard to peruse, or testing to explore or moderate to stack. This is a major open door for you to draw in more clients with a professionally planned site. Do it. It is an “easy decision” and it will pay for itself in months, if not weeks.

2:  Versatile publicizing

AdMob is the greatest player with regards to monetize your apps intelligently on smartphones. It is possessed by Google, so it meets expectations fundamentally the same to AdWords. The one key distinction from AdWords is that the expense per snap is pennies on the dollar. Obviously, the rate for impressions is quick, so keep close tabs on your notice spend.

Do Mobile Marketing work? It depends. It is promoting. A few advertisements work, and some don’t work. One key distinction is that your promotions must be short and you have to make successful point of arrival for the mobile web. This is a test, yet there are examples of overcoming adversity with regards to mobile advertisements. My best proposal is to test, test and test some more. On the off chance that you have an item with genuine quality, your promotions ought to work.

3:  Content Messaging or SMS

This is an exceptionally prominent system for versatile advertising. You most likely initially saw content informing on TV demonstrates that requesting that you vote (American Idol) or Sports projects to get the most recent scores. Presently, you can transmit these SMS or straightforward showcasing messages to acquaint shoppers with new items and offers, allure them to take an interest in battles, or permit them to visit your versatile site.

Today, a large number of insightful entrepreneurs are utilizing versatile showcasing, or SMS advertising as it is additionally called, to offer clients limited time programs. The way to accomplishment with versatile promoting is taking into account the standard of decision, implying that your clients sign up for your project in light of the fact that they really wish to get your offers. Advertising simply shows improvement over this!

Gone are the times of needing to put extravagant promotions in daily papers with the thin trusts that the right sort of individuals discover and read the advertisements. Remote publicizing has developed by a wide margin the recent years and the reaction rate to this kind of promoting is thought to be as high as half. There is just no other medium that gives this sort of return. Sweetening the arrangement is the way that content promoting is additionally simple to track. You can quantify the outcomes to focus your definite ROI (Return On Investment) for each and every advancement battle you run.

Some Mobile marketing Facts:

  • Helps 40% increase in new businesses year by year.
  • Saved about 400 employee-hours per month.
  • 29% of smartphone users use their phone for shopping.
  • More than 50% of mobile users are returning visitors to daily deal sites.
  • Even more interestingly it was shown that mobile payments are expected to quadruple over the next five years to more than $1.3tn.

With mobile phone advertising, you can send coupons to your clients or different advancements you run. You can keep you clients educated of new items and administrations, and therefore, you ought to appreciate an increment in business and deals.

Mobile marketing is viable for any sort of business that wishes to draw in more clients or augment the span of where their data can go. Since more than 90% of all smartphone messages are really perused, you have the affirmation realizing that your message is gotten and read immediately. You can then make it a stride further by offering motivating force rebates if the offer is followed up on in a predetermined stretch of time.

On the off chance that you are encountering an absence of offers and wish to take you’re advertising endeavors to an entire new level, then by all methods consider hopping into the versatile showcasing coliseum. It is the new pattern without bounds, so the faster you bounce on board the snappier you can pick up an in number decent footing in your specific field of business.

10 SEO Tips and Techniques to Use in 2015

1:      Optimize Your Website Page Around One Topic or Keyword

SEO, Search Engine Optimization, SEM, SMM,

The days of “keyword stuffing” are over, but you still need to keep your website pages optimized around one central idea and keyword. Keywords should appear in important on-page elements like the Page Title, Page Description, Keywords, Headings, Tags, Image Alt Tags, and normally throughout the page copy, but you should still make sure to craft each of these things for peoples, not search engines.

2:      Optimize Page Titles

Title Tags, How to use Title Tag, What is Title Tag, SEO, Search Engine Optimization, SEMM,

A “Title Tag” is utilized by search engines to show a page in indexed results and can also be found at the highest point of your browser. “Title Tags” tell search engine and searchers what the page is about. Since Google will just show between 50-60 characters in the “Title Tag”, you should hold “Title Tags” under 55 characters and attempt to drive people to click with compelling copy. You should also put topics or keywords towards the front of the title.

3:      Optimize Image Alt Tag

What is Image ALT Tags, Alt Tags, SEO Search Engine Optimization,

While you should not hide your heading tag in a picture, you should still give search engines more chances to link to your site by adding keywords in the picture alt tag and file name.

4:      Write Good Title Tags

What is Title Tag, Title Tag, SEO, Search Engine Optimization,

“Title Tags” have been an element in SEO for a decade, and in 2015, they are still a very important part of any campaign. Creating a good “Title Tag” should read more like a newspaper title than a bunch or keywords, so keep it descriptive, obviously, still with keywords included. There are a wide range of options on the ideal length of the “Title Tag”, but most agree that 100 to 110 characters should be the minimum. There is no need to repeat keywords; that just wastes that valuable small space.

5:      Competitor Analysis

What is Competitor Analysis, Competitor Analysis, Search Engine Optimization,

Competitor analysis is nothing new, and companies have been researching their competitor’s links for quite a long time. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring website.

6:      Grow Natural Links

What is Backlink, Backlinks, Search Engine Optimization, SMM,

Google continues to utilize natural, quality internal links as a primary ranking factor. In 2015, you should nearly monitor internal links to ensure that they are continually growing and that the internal links come from quality sites.

7:      Find Out Your Target Keywords

What is Keyword, Target Keywords, Keywords, Search Engine Optimization,

All complete SEO research starts with target keywords. Based on your demographic and a top to bottom analysis of recent and current search trends you can simply determine the keywords that have the most return with the least competition. What you’re going for here is trying to get your readers inspired by your content, and as any content marketer will let you know, it’s the first move towards building a rapport with your audience.

8:      Social Networking Channels

Social Networking, Social Media, SMM, SEM, SEO,

There are a huge number of users across many of social networking channels and as a startup, and your time dedicated to social media is already at a premium. Understanding you can’t cover all the possible avenues is the first thing you must deal with. Some background research can then direct you to the social media network where the majority of your target demographic stays, allowing you to concentrate on that one.

9:      Have a Fast Load Time

Loading Page speed, Page Loading Speed, Search Engine Optimization, SEO,

Google has spent millions of dollars to create faster load times for searching results. If they have taken load times so important, shouldn’t you? Those millions dollars were invested to build the load times for users by just a hundredth of a second, so reducing your load time by few seconds could have a huge effect on your websites fame with both the search engines, and users.

10:    Make your Website Responsive

Responsive Website, Make a Website Responsive, Web Development,,

These days, numerous people are surfing the internet using portable digital devices, for example, smart phones and tablets. So make your site responsive to improve user experience. If your site is not responsive, forget about high ranking in Search Engine Results Pages (SERP).

Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.