Bing Ads Updates Keyword Planner With Impression Share Comparisons And Many More

  • January 15, 2016
  • SEO
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Version 2 of the keyword planning tool is now accessible in all US Bing Ads accounts.

bing-ads-keyword-planner

An update to Bing Ads Keyword Planner is out, boasting 4 new features: more competitive insights and customizable, benchmarking ad group and keyword bids, another new source for keyword recommendations and time range customization up to 24 months for keyword search volume.

You can now include your landing page URL into the tool, and Keyword Planner will generate suggested keywords based on the page content.

A new helpful update is that the tool can now look back similar as 24 months, instead of only 12 months, to provide a better view of seasonal keywords and trends that are particularly hot during specific times of the year.

There are a couple of new competitor impression share insights also:

With the Compare to Competitor Domains insights, you can see your account’s relative ad impression share for keywords recommended in the planner and compare your impression share to competitor domains. This will assistance you find opportunities to include high-volume keywords where your impression share is comparatively low. You’ll be able to analyze average monthly search volume, competitive benchmarks (low, medium, high), suggested bid and your ad impression share.

The Compare to Market Leader Domains view demonstrates to you a side-by-side comparison of your average ad impression share against the average share of the top 5 market leaders for a set of keyword recommendations.

At least, you can now change the bids at the ad group and keyword levels to see how the traffic estimates change based on lower or higher Max CPCs. If you want to adjust all of your bids by the same percentage, you can only click on that percentage right in the weekly estimates graph.

bing-ads-keyword-planner

The updates to Keyword Planner are now live in the US. Once you sign in, you’ll discover Keyword Planner under the Tools tab in your account.

Correction: This article originally stated the updates were in place in all markets. They are live in the US only.

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