1: Optimize Your Website Page Around One Topic or Keyword
The days of “keyword stuffing” are over, but you still need to keep your website pages optimized around one central idea and keyword. Keywords should appear in important on-page elements like the Page Title, Page Description, Keywords, Headings, Tags, Image Alt Tags, and normally throughout the page copy, but you should still make sure to craft each of these things for peoples, not search engines.
2: Optimize Page Titles
A “Title Tag” is utilized by search engines to show a page in indexed results and can also be found at the highest point of your browser. “Title Tags” tell search engine and searchers what the page is about. Since Google will just show between 50-60 characters in the “Title Tag”, you should hold “Title Tags” under 55 characters and attempt to drive people to click with compelling copy. You should also put topics or keywords towards the front of the title.
3: Optimize Image Alt Tag
While you should not hide your heading tag in a picture, you should still give search engines more chances to link to your site by adding keywords in the picture alt tag and file name.
4: Write Good Title Tags
“Title Tags” have been an element in SEO for a decade, and in 2015, they are still a very important part of any campaign. Creating a good “Title Tag” should read more like a newspaper title than a bunch or keywords, so keep it descriptive, obviously, still with keywords included. There are a wide range of options on the ideal length of the “Title Tag”, but most agree that 100 to 110 characters should be the minimum. There is no need to repeat keywords; that just wastes that valuable small space.
5: Competitor Analysis
Competitor analysis is nothing new, and companies have been researching their competitor’s links for quite a long time. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring website.
6: Grow Natural Links
Google continues to utilize natural, quality internal links as a primary ranking factor. In 2015, you should nearly monitor internal links to ensure that they are continually growing and that the internal links come from quality sites.
7: Find Out Your Target Keywords
All complete SEO research starts with target keywords. Based on your demographic and a top to bottom analysis of recent and current search trends you can simply determine the keywords that have the most return with the least competition. What you’re going for here is trying to get your readers inspired by your content, and as any content marketer will let you know, it’s the first move towards building a rapport with your audience.
8: Social Networking Channels
There are a huge number of users across many of social networking channels and as a startup, and your time dedicated to social media is already at a premium. Understanding you can’t cover all the possible avenues is the first thing you must deal with. Some background research can then direct you to the social media network where the majority of your target demographic stays, allowing you to concentrate on that one.
9: Have a Fast Load Time
Google has spent millions of dollars to create faster load times for searching results. If they have taken load times so important, shouldn’t you? Those millions dollars were invested to build the load times for users by just a hundredth of a second, so reducing your load time by few seconds could have a huge effect on your websites fame with both the search engines, and users.
10: Make your Website Responsive
These days, numerous people are surfing the internet using portable digital devices, for example, smart phones and tablets. So make your site responsive to improve user experience. If your site is not responsive, forget about high ranking in Search Engine Results Pages (SERP).
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